Research Analysis - Submit a 1500-word report in which they investigate one (1) entrepreneurial organisation, selected from the list below.
Organisations
- Airbnb
- Airtasker
- Marriott International Inc.
- Menulog
- Uber
The research analysis should address the following:
1. Researching a range of academic sources, develop a comprehensive definition of entrepreneurship.
2. Provide a brief overview of the history of the chosen organisation. Consider the establishment, growth & development of the organisation, as well as any recent challenges faced.
3. Referring to Frederick, O'Connor & Kuratko (2013), outline at least two (2) entrepreneurial schools of thought that relate to the establishment & growth of the chosen organisation. Provide examples from the organisation's past to support the selection of these schools of thought.
4. Discuss at least three (3) emerging trends (consumer, economic, social, technological, political, etc.) that are likely to have an impact on the organisation's industry in the future.
5. Considering the identified trends as potential opportunities or threats to growth, propose at least three (3) new growth strategies that the organisation could implement in the future to increase their market share/revenue.
Textbook - Entrepreneurship - Theory/Process/practice (edition 3rd) by Howard frederick, Allan O'connor and Donald F.kuratko.
Chapter 1 : Entrepreneurship : Evolution and revolution.