Question 1. Which of the following is NOT considered to be a factor influencing ethical behavior?
societal culture and norms
business culture
industry practices
organizational culture and expectations
legislation
Question 2. __________ is the process of discovering how other firms do something better than your firm so you can imitate, or leapfrog competition.
Product emulation
Research straddling
Benchmarking
Reverse engineering
Demarketing
Question 3. The roles of men and women in American society have changed dramatically during the past decades. For instance, more women are actively and successfully pursuing careers in both the public and private business sectors. Women across the nation have established successful managerial and professional positions as doctors, lawyers, and astronauts. Such changes in the role of women in society have necessitated that marketers adjust their marketing activities. Which of the following are examples of marketing changes due to changing roles of women in the workforce?
Burton Snowboard company offers boards and clothing designed for men and women.
website redesign to reflect feedback from women users
the movement toward gender equality in the marketplace
grocery stores hope to appeal to both men and women.
All of the above
Question 4. The ratio of the sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself, is known as:
sales quality.
market share.
industry potential.
contribution margin.
marginal revenue.
Question 5. The form of competition in which many sellers compete with their products on a substitutable basis is called:
pure competition.
cross-market competition.
oligopoly.
monopolistic competition.
monopoly.
Question 6. A study of marketing can:
enable you to be a more informed citizen.
help you in your career.
demonstrate how marketing affects your life.
make you a better consumer.
do all of the above.
Question 7. Ethics are the:
religious tenets of the country or ethnic region you live in.
social norms of a nation, community, or family.
laws of society that define a person's beliefs and behaviors.
moral principles and values that govern the actions and decisions of an individual group.
universal laws of man that go beyond individual beliefs of nations or religions.
Question 8. The owner of your local KFC franchise has had a good year with rising revenues and reduced operating costs that resulted in a personal income of roughly $100,000. Approximately one-third of that was taken for local, state, and federal income taxes, and another third went to pay for mortgage, car payments, food, clothing, and other necessities. What is the remaining third called?
Windfall
Bonus
Discretionary income
Disposable income
Franchiser fee
Question 9. Because there are few sellers, price competition among firms is not desirable in which form of competition?
Pure competition
Cross-market competition
Monopolistic competition
Monopoly
Oligopoly
Question 10. The __________ is the idea that an organization should seek to satisfy the needs of customers while also trying to achieve the organization's goals.
concept of synergy
marketing concept
principle of consumerism
societal marketing concept
selling concept