The rapid proliferation of the World Wide Web (Web) has seen the emergence of a multitude of Web sites accompanied by a multitude of business models. One thing is for certain: the Web has changed the way business is conducted. In this assignment you are expected to identify the essential features of an organization's Web presence and to evaluate the key elements driving an organization's Web strategy.
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Overview of the Web site
- Identify the nature of site (product/service) provider? Develop a brief profile of the company.
- Identify their revenue model (i.e., how do they generate revenue).
- Traffic/Growth: What are the primary methods used to drive traffic to the Website? What is the implication of this strategy on profitability?
- What are the key benefits offered from the customer vantage point? Competitor Analysis
- Who are the main competitors? Just pick the two closest. You will need to search the web if you don't know.
- What are their main competitive strengths?
- How does the competitor's Website rate and rank relative to the respective competitors' strengths?
- What benefits provided by the Website are truly unique and provide the potential for sustainable competitive advantage?
Consumer Perspective
- Does this Website provide a personalized and convenient shopping experience? Does it build a customer profile? Is this profile automatically deployed on subsequent visits?
- Is the Website easy to use? Is it involving? Can it generate loyalty? Will it be in business 5 years from now (why)?
- Is the Website actively involved in conducting marketing research?
- How has the Website implemented Social Media in their Web strategy?
Conclusion
Now that you completed the review using the guiding questions above please answer the following:
What are some suggested improvements/modifications you would advise?
How will they make for a more competitive/profitable and sustainable business?