PEST Analysis on eBay
The purpose of this section of the marketing plan is to describe how changes in the business environment will affect the eBay. This will be achieved by the use of the PEST Analysis, which attempts to review how changes in the political/legal environment will affect your company, how changes in the economic environment will affect the company, how changes in the socio-cultural environment will affect your company, and finally, how changes (advancements) in technology will affect your company.