Case Topic : Green Mountain Coffee Roasters and Keurig Coffee
Objective:
The purpose of this assignment is to encourage and allow each student to analyze the financial, market and organization dynamics of a company. Some case studiesareintendedtoevaluate what went wrong with the target firm. Others are assigned to let students learn how the firm managed to succeed, such as properly balancing business opportunities against financial, regulatory or human resource constraints.In all cases, the assignments are intended to let students learn fromexamples and to demonstrate their abilities to assess and articulate the core businessissues of success and failure in a strategic management context.
Exercise:
Each studentreads, researches and analyzes cases using the principles and concepts studied in this course, together withtheir accumulated business management skill sets acquiredto date in prior courses. Those skill sets include management, marketing, operations, accounting, finance, human resources, and systems. Tools to be used and demonstrated as partof the case analysis include business writing, critical thinking, spreadsheetcalculations, table buildingand charting, and Powerpoint slides and organizational charts. I look for students to use at least the following tools:
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S.W.O.T.
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Porter's Five-Forces
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Key SuccessFactors
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V.R.I.N.E.
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Organizational Charts
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Process FlowCharts
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Market Data Analysis
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Financial Data Analysis
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Proforma P&L
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Value ChainAnalysis
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Submit your Word, Excel and Powerpoint case analysis to the assignment link to the grade center.
Approach: Following the format and requirements in this document, you will use the assigned case to complete this project. Included is anin-depth analysis involving a written narrative, Excel work papers, and anaccompanying PowerPoint presentation, all revolving around the case fact pattern. The scopeof the final written narrative is 8-12 pages in length, not including charts, graphs, and financial models. At least 3 reference resources (excluding the course text) should be used and cited (in APA format) within the body of the case study document.
Attachment:- case 32.rar