The purchase decision process can vary greatly in terms of, Operation Management

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The purchase decision process can vary greatly in terms of

MARKETING QUESTION: The purchase decision process can vary greatly in terms of the time required from the moment a need is perceived until the actual purchase event. Provide an example of an item that may require a long time, and another that may progress relatively quickly through the purchase decision process. What may be some common characteristics among items that have a longer time frame?

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Operation Management: The purchase decision process can vary greatly in terms of

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