The proposal has to including the nature of the project, the sources of information planning to use, and the most important concepts and techniques to be applied.
The task is: To assess the progress made by the organisation in establishing itself in the market from first planning its entry strategy until now.
To analyse the environment of the emerging market concerned, with reference, for example, to any cultural, political, or legal features that the organisation needed to take into special account.
To evaluate the organisation's strategies: first for international entry, then for organising and structuring its global operations, and finally for maintaining competitive advantage in the face of new challenges and changing conditions.
To come to reasoned and evidence-based conclusions about the level of success achieved by the organisation in seizing the opportunities and overcoming the problems present in the chosen market for expanding its international business.