Question: You will select a service category and a service area and conduct an external environment and a service area competitor analysis for a new health care service for your selected hospital organization
- The project tends to have two phases - one is to identify the general/societal and health care industry issues and the second phase deals with service area competitor issues.
For this portion of the project, students should identify the general issues (legislative/political, economic, social/demographic, technological, and competitive; I recommend actual statistic facts and figures for this information) that affect all industries and organizations.
Some recommended sources to use for your external environment and service area competitor analysis.
Intro following outline as an initial guide:
I. Specify the Service Category.
II. Delineate the Service Area.
• General
• Economic
• Demographic
• Psychographic
• Health Status
III. Perform a Service Area Structure Analysis.
• Threat of New Entrants
• Intensity of Rivalry
• Threat of Substitutes
• Power of Customers
• Power of Suppliers