Solved: The product what are the advantages and disadvantages for, Marketing Management

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The product what are the advantages and disadvantages for

Question: In your write-up, please write a minimum of two pages answering the following questions:

1. The Product: What are the advantages and disadvantages for consumers?

2. The Situation: What are the favorable and unfavorable aspects for the company?

3. The Solution: Consider a marketing strategy to address consumers by using:

- Actual state?

- Ideal/desired state?

- Problem recognition?

Article: TiVo in 2002: Consumer Behavior (By Luc Wathieu)

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Marketing Management: The product what are the advantages and disadvantages for

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