1. The process by which mass communication stabilizes social perspectives is known as:
a) brainwashing
b) mainstreaming
c) resonance
d) stabilization
e) inoculation
2. Messages transmitted by a source through a mass medium to a large group of people who may not be in direct contact with the sender of the message refers to:
a) mass communication
b) mass media
c) transactional communication
d) linear communication
e) none of the above
3. Dejon is very connected to his family and values harmony and group interdependence. Dejon comes from a culture that would:
a) masculine
b) individualistic
c) collectivistic
d) feminine
e) understanding
4. Which theory states that television promotes a worldview that is inaccurate but viewers nonetheless assume it reflects real life?
a) uses and gratification theory
b) agenda setting theory
c) cultivation theory
d) critical theory
5. “Which theory assumes the media spotlight some issues, events, and people while downplaying others?”
a) uses and gratification theory
b) cultivation theory
c) agenda-setting theory
d) digital divide
6 A person or group that decides which messages pass through the media and which are not are called:
a) editors
b) content trappers
c) gatekeepers
d) flow consultants
e) media managers
7. Which of the following is one of the guidelines for improving communication between cultures and social communities?
a) engage in ethnocentrism
b) resist cultural relativism
c) ignore diversity to the extent it is possible
d) accept cultural differences even if you do not approve of them or understand them
e) respond to cultural differences by first clearly stating your own perspective and encouraging others to follow it
8. What escalates intimacy?
a) physical attractiveness
b) self-concept
c) self-disclosure
d) similarity
e) proximity
9. “The use of one’s own culture and its practices as the standard for interpreting the values, beliefs, and norms of another culture is known as;”
a) cultural relativism
b) moral relativism
c) egocentrism
d) ethnocentrism
e) assimilation
10. Groups of people who live within a dominant culture yet are members of another group that are not dominant in a particular culture are known as;
a) diffused groups
b) socially aware
c) invented groups
d) social communities
e) mainstream communities