The old phrase, "The bigger they are, they harder they fall," describes perfectly what happened to the US auto industry during the first 10 years of this century.
However, Ford was in far worse shape than most car companies.
Read the case study on page 547 of the textbook and answer the following questions:
1) Where would tou put Ford in terms of its competitive position? Why?
2) How does Ford's Sync contribute to its competitive advantage?
3) What other recommendations would you make for Mulally and Ford?