Overview
The objective of this assignment is to go beyond theory to provide you with the necessary tools to apply the marketing concepts presented during the weekto your consumer experience or to your organization or the industry in which it operates.
At the completion of this assignment you will achieve the following module objectives:
Identify and explain the appropriate price strategies according to the product life-cycle.
Distinguish the differences between the various types of distribution channels.
1) Evaluate the pricing strategy of the product. Describe the pricing strategy employed.
2) Identify and evaluate the distribution channels employed to distribute the product in question. What types of channels are used? List all the channel members and describe their functions.
3) Evaluate the channel performance with respect to the customer reach, operating efficiency and service quality.