The objective of this assignment is - from a management perspective - is to understand product positioning, branding and product lines. How do companies decide where to position their products in the market? How important - and difficult - is it to build a recognized brand name?
Continue with the company you chose for the first assignment.
Here are some parameters:.
• Brand strategies and product positioning
• Brand name development:
• Creating a new brand name
• Protecting the brand name
• Life cycle pricing
• Value-based pricing strategies
• Internet pricing/marketing
• Break even analysis
• Stimulating customer action
• Promotional price elasticity
• Customer response
• Relevant articles posted by faculty
• Other concepts you identify from the text or from current events related to your company of choice, or from the past two weeks online class discussions.