Solved: The next step in developing a promotion campaign is to, Marketing Management

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The next step in developing a promotion campaign is to

The Consumer " Lucky Jeans " same company that you did last time

The next step in developing a promotion campaign is to understand who your customer is. Conduct research and prepare a report describing your target market in terms of:

· Where does your target market fit in the fashion cycle?

· What societal trends, discussed in Chapter 1, affect your target market?

Report requirements:

· pages double spaced, Times New Roman or Arial, 12 point font, 1" margins

· Include headings and page numbers

· In-text citations

· Reference list (APA format)

Attachment:- chapter_21.zip

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