The NewShoes case provides background on the athletic shoe industry, and the condition of the company as your team takes over marketing for the firm. It also presents information on decisions you may have to make as the simulation progresses. Below are a few questions to think about as you read the case. After reading the case, answer the questions.
1. How many markets is your company in at the start of the simulation? What are they?
2. How profitable is the firm as you take over management of marketing? Why is that?
3. What do you view as your most important task in the next two periods?
4. What decisions will you have to make for each market where you are selling your shoes?
5. What decisions are made at the corporate level?
6. What other decisions might you face as the simulation progresses?
7. What reports and tools are available to help you in making and evaluating your decisions?
Attachment:- case.compressed.rar