The new 4 ps described by kotler and keller include people
The traditional marketing 4 P's are product, price, promotion, and place. The new 4 P's described by Kotler and Keller include people, processes, programs, and performance. Compare and contrast these two different ways of viewing marketing.
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the traditional marketing 4 ps are product price promotion and place the new 4 ps described by kotler and keller
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marketing professionals use many different tools to narrow down the specific market segments they plan to target for
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