1. The move of the "Baby Boomers" into the 45-64 age group has:
a) increased the average age of the population
b) left many colleges and universities with excess capacity
c) contributed to increased interest in health and fitness products
d) all of the above are true
e) none of the above is true
2. The segmenting step of the segmentation process:
a) brainstorms possible marketing mixes
b) fits potential customers neatly into market segments
c) dissagregates all posibble needs
d) involves selecting a target ,arketing approach
e) looks for similarities in needs