1. Find an example of a company that launched a new consumer product within the past 5 years. And explain how the company implemented the 4 P'S (product, promotion, price, place) in launching the product and report on the success of the product since the launch.?
2. What are the three most important legal issues other than international and environmental concerns, a purchasing professional must be aware of while managing a supply chain?
3. The Modern Motel Industry" outline a marketing plan for the hotel segment you researched. Please be as creative as you like. •Analyze modern ownership and management patterns, and create a list of best practices for those wishing to either invest in or make a career in the hotel industry.