The Mississippi Bridge Authority operates a toll bridge that crosses the river near St. Louis. Traffic over the bridge includes tourist traffic and commercial traffic. It also includes commuters who work in St. Louis but live on the Illinois side of the river.
a. Would you expect demand for bridge use to differ at different times during the day? Why?
b. How might costs differ in these time periods?
c. What would be the effects of charging a higher toll to cross the bridge during busy times?