The Marketing Mix: Distribution Channels (Place
Paper instructions:
SLP03 should begin with the sections you prepared for SLP01 and SLP02 (i.e. sections 1-11, revised as necessary) with those pages placed before you analyze the following sections:
SLP for MOD03
How will your service be distributed (DISTRIBUTION, LOCATION & TIMING)? Some relevant issues to consider relate to both where and when your service will be available to customers. Where will it be located and why? During what hours will customers be able to buy from you? Will an agent be used? How will customers be able to order your service? Are there tangible elements associated with your service? If so how will they be distributed?
What are the VARIATIONS (in distribution) BY TARGET MARKET, if any? Use the customer segmentation analysis developed for MOD01 as a basis for a table to describe any variations in distribution.
Make sure you use section headings for each of the Questions/Issues. At a minimum, use the CAPITALIZED BOLD words as main headings and non-capitalized bold words subheadings.
Write in a succinct, organized, and professional way. DO NOT USE ESSAY FORMAT.