The marketing mix and customs of an innovation-oriented, Operation Management

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The marketing mix and customs of an innovation-oriented

The marketing mix and customs of an innovation-oriented firm include all of the following except:

A. price is growth driven

B. place focuses on being needs efficient rather than broad availability

C. leading edge is the product focus

D. promotion activities are proactive rather than reactive.

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Operation Management: The marketing mix and customs of an innovation-oriented

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