Question :1.Which answer BEST reflects the relationship between Return on Investment (ROI) and employment in marketing discussed.
Question :2.What was the key insight of management guru Tom Peters that he articulated in “The Brand Called You”?
Question :3.Which marketing practice listed here was NOT included in the discussion of unacceptable practices.
Question :4.The marketing function of a business returns value to its owners and investors. Which of the following examples illustrates that value generated?
Question :5.Why was it recommended in Chapter 10 that marketing students learn math concepts?
Question :6.What aspect of a brand’s narrative is illustrated by the example of social responsibility set by several consumer goods manufacturers mentioned in Chapter 10?
Question :7.Which of the following answers BEST summarizes the view of Professor Don Schultz on individuals’ preparation for the role of Chief Marketing Officer (CMO)?
Question :8Why are ad agencies now hiring more employees with quantitative analysis skills, according.
Question L:9.Which of the following statements does NOT summarize the point of an example given in Chapter 10 about the ethical requirements of employees toward their employers?
Question :10.Which of the following lists was presented in Chapter 10 as a possible organizational structure for advertising agencies?