The marketing department needed to submit a proposal to a


The marketing department needed to submit a proposal to a global customer, and it called a review meeting the next morning. By the time Bill Taylor, the design manager, was informed in the late afternoon, all of his design staff had left for the day and there was no one available. Bill Taylor decided to work on the proposal himself through the night so that he could talk with his design staff the next morning, one hour before the marketing review meeting. All of the staff agreed with the proposed design except Henry King, a senior staff member who is recognized as the most experienced and best designer in the group. His objections were that the current design was too complex and that it would take another week to modify the design to ensure its functional performance. In order to pacify him, Bill Taylor invited Henry King to come along to the marketing review meeting so that Henry King would feel the pressure that marketing was exerting on design. Unexpectedly, Henry King stood up at the marketing review meeting and reiterated all of his design objections, causing tremendous embarrassment to Bill Taylor and his superior, Stanley Clark, the design director. Bill Taylor became furious. What should Bill Taylor and Stanley Clark do?

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Operation Management: The marketing department needed to submit a proposal to a
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