1. How does cultural diversity affect marketing?
A. By requiring taylored markerting stratgies
B. By creating a need for new marketing technologies?
C. By defining ethical issues in marketing?
D. By creating a need for changes in the legal environment of marketing?
2. Which strategy will be best for the marketer to advocate while faced with deflationary economic environment?
A. Increase spending on advertising and promotion
B. Increase pricing for its products to capture a greater market share.
C. Seek a long term contract guaranteeing the purchase price of its raw materials.
D. Seek a long term contract guaranteeing the sale price of its product.
3. What is an example of marketing myopia?
A. telephone company that views itself as a spirit of service
B. A department store that views itself as a clothing retailer?
C. An airline that views itself as a symbol of freedom?
D. A perfume manufacturer that sells hope.
* Please answer the 3 questions*