the market testing stage of the new-product
The market testing stage of the new-product process often involves test markets or purchase laboratories in which the dependent variable is
consumer attitudes.
price.
advertising.
product attributes.
sales.
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the first stage in the new-product process isidea generationscreening and evaluationbusiness analysisnew-product strategy developmentconcept
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the market testing stage of the new-product process often involves test markets or purchase laboratories in which the dependent variable isconsumer
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