The market for electronic readers consists of relatively few? firms, including? Amazon, Sony, and Plastic Logic. In an? interview, Walter Mossberg of the Wall Street Journal asked Rich? Archuleta, CEO of Plastic? Logic, what price the company would be charging for a new electronic reader that it was? developing, aimed at business users. Archuleta declined to give a specific? price, saying? instead, "The market sets pricing. We? don't set? pricing." But Plastic Logic is competing in an oligopolistic? industry, so? shouldn't the? firm, not the? market, be setting the? price?The market for electronic readers consists of relatively few? firms, including? Amazon, Sony, and Plastic Logic. In an? interview, Walter Mossberg of the Wall Street Journal asked Rich? Archuleta, CEO of Plastic? Logic, what price the company would be charging for a new electronic reader that it was? developing, aimed at business users. Archuleta declined to give a specific? price, saying? instead, "The market sets pricing. We? don't set? pricing." But Plastic Logic is competing in an oligopolistic? industry, so? shouldn't the? firm, not the? market, be setting the? price?