1. When considering an investment in a startup tech company, what factors should you consider after target market and problem solving?
2. Social media and search engine sites have moved from a CPC to a CPM business model for selling advertisments.Describe the difference between CPC and CPM and describe why site are moving to the CPM model.
3. The management functions consist of planning, organizing, influencing and controlling. Give examples of Southwest Airlines planning and organizing functions.