1. The Mall of America, while located in chilly Minneapolis, MN, is located at the intersection of major freeways, with easy access to a major airport in a thriving metropolitan area. Store location is to the retailing mix as _____ is to the marketing mix.
A) place B) price C) promotion D) product E) publicity
2. The Mall of America is currently more than 4.87 million square feet and has more than 400 stores—with plans for expansion. With its large size and diverse retail offerings, the Mall of America would best be classified as a(n) _______.
A) central business district B) multichannel retailer C) power center D) strip mall E) regional shopping center
3. To keep consumers coming to the Mall of America from around the world, mall management must ensure that the retail offerings at the mall include a mix of national department stores and specialty retail. The mix of retailers at the Mall reflects the ______ element of the retailing mix.
A) retail communication B) shopper marketing C) store location D) merchandise E)retail pricing.