The major criticism of super bowl advertising is which of


1. The major criticism of Super Bowl advertising is:

limited reach

excessive pre-game hype

the increased use of DVRs

the cost

decline in interest among Americans for this sporting event

2. Which of the following contributes to the reproduction quality of magazine advertising?

the high quality of the paper stock used in magazines.

printing processes that provide excellent reproduction of black and white pictures

prevalent use of color in magazine ads

ability to reproduce pictures with colors that are replicas of the originals

all of the above

3. Which of the following is a type of response that could be generated by direct marketing?

a vote for a mayoral candidate

a subscription to Martha Stewart Living magazine

an inquiry for more information on a water reclamation system for a car wash

a purchase of a tin of St. Julien macaroon cookies

all of the above

4 One of the advantages of the Internet for direct marketers is it is:

ubiquitous

free

interactive

known for quality information

all of the above

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