1. The major characteristic of a private brand is that
a) only retailers initiate and own the brand
b) manufacturers are not identified on the product
c) producers become involved with the marketing mix
d) producers price the product
e) wholesalers encourage producers to make the product available
2) When an individual considers whether a product will meet certain criteria that are critical for meeting his or her needs, in what stage of the product adoption process is this individual?
a. Interest
b. Awareness
c. Evaluation
d. Trial
e. Adoption