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The leadership of the company has asked for a report about

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The leadership of the company has asked for a report about overall IMC program. What objectives can be used to measure the overall IMC program? While all 8 ate important, which would you consider the best objective if you have to choose one and why?

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Business Management: The leadership of the company has asked for a report about

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Business Management: The leadership of the company has asked for a report about

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