In the article some of its focus is on the issue that management would use research in gathering information; that research discovery is a valid effort but results are contingent and may be useful in some situations but not others. Given that management is a decision making entity, given that decisions should be informed decisions, given that some decisions require prompt decision making, and given that research is time consuming, develop guidelines for how and when research should be used by management, e.g. discuss the implications of this article to the issue of management research. (At least 250 words).