The internet has become a major hub for conversations, this has connected all on the web and allows eMarketers to track all conversations that take place and this provides an understanding for all parties.
Q. Imagine you are an eMarketer - What steps would you take to choose a specific marketing media such as (traditional vs. digitl) when choosing to develop content on a website and to make an effective (ROI) website. Also, how would you measure the effectiveness of the ROI website that you developed to market?