The international marketing plan is to select a Singapore local based product (either goods or services) and do a international marketing plan to market it in the Costa Rica market Format: 1) executive summary 2) content page 3) relevant background information of the chosen product or services 4) Business environment - STEEP analysis, SWOT analysis and Market Analysis 5) Selected marketing strategy - objectives, target market, market positioning and marketing mix 6) Implementation and control 7) business conclusion Additional remarks: - word count: 3000 words +/- 10% - Citation format: APA intext referencing - Reference: need 10 references or minimum 5 reference from 3 different sources for example books, journel article, website, newspaper or magazine