The international market place and


1. To successfully implement marketing strategies in the international marketplace, a marketer must understand to complexities of the global marketing environment. Which environmental forces (sociocultural, economic, political/legal/regulatory, ethical competitive, or technological) might a marketer need to consider when marketing the following products in the international market place and why?
a. Barbie dolls
b. Beer
c. Financial services
d. Television sets

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Marketing Management: The international market place and
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