The importance of social media and web analytics please, Operation Management

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The importance of social media and web analytics please

The Importance of Social Media and Web Analytics" Please respond to the following: 1) prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response.

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