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The importance of public relations to the marketing plan


Imagine that you are the owner of a small business. You have developed a Marketing Communications Plan.  Explain the following:

  1.     What is the importance of public relations to the Marketing Communications Plan?
  2.     What is the role of trade promotions in the Marketing Communications Plan?
  3.     Could a mis-step with public relations increase costs and lower profitability for your small business?  How?

 

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Marketing Management: The importance of public relations to the marketing plan
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