Question: Discussion Paper: Influence of Culture on International Marketing
- With increasing globalization, does culture in international marketing matter?
- The impact of culture on successfully conducting business internationally has grown in recognition over time, but equally the world in which we live is converging in the era of globalisation.
- Write a 1,000 word discussion paper highlighting the importance of culture in international marketing.
- Use current academic literature (at least 5 articles) and theory to support your answer.
- You may choose to focus on one particular aspect of culture in relation to international marketing, or approach the subject in a broad fashion.