Consider that you are the head of an organization that has designed the next cutting-edge form of personal computer that is expected to revolutionize the industry, especially the small to mid-size business segment. You are confident that your organization is the sole researcher and developer of this ingenious product and you are determined to design the most effective promotional campaign possible, and to advertise effectively to your target market. Discuss what steps you might take to decide on the most effective campaign possible. What forms of advertising would you employ considering your chosen promotional mix? How might you use PR in your efforts?