The group of customers that are concerned about food


A. The group of customers that are concerned about food nutrition and where and how food sourced, can be referred to as chipotle's_____________________

Marketing strategy

Positioning strategy

Mass market

Target market

Marketing concept

B. Consumer interest in nutrional diets and food sources reflect changes in which one of the following macro-environmental forces?

Political/legal forces

Natural Forces

Technological Forces

Economic Forces

Socio-cultural forces

C. Chipotle's reputation of providing great food, reasonable prices, at over 1200 locations demonstrates effective use of all the marketing mix variables except for____.

Product

Price

Place

Promotion

Profit

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Operation Management: The group of customers that are concerned about food
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