1. Advertisers use the reach argument to say that on a per exposure basis, advertising is very very cost effective. Your professor is in strong disagreement with this statement. Can you tell me why advertising on an exposure by exposure basis is very very expensive and not generally cost effective at all?
2. The goal of physician privileging is to ensure that providers practicing in an organization have appropriate credentials to provide safe and effective treatment. What are the three challenges illustrated by this case?
Who are the stakeholders in the privileging process at City Medical Center?