The goal of CRM is to understand each customer’s specific needs and then customize a product or service to meet those needs. Explain how CRM software aids large companies in achieving this goal by looking at what is CRM, How CRM works, the goals and costs of CRM.
Some companies create their own CRM software using outside consultants and their own IT staffs. Identify the advantages and disadvantages of going this route in creating your own CRM software for your business. Be sure to specify what might be the difference between a small and large compay's motivations if creating their own customer relations software.