The goal of advertising is to manipulate identity


Assignment:

A 2,500-word essay in response to one of the following 3 statements  Submission date: March 31st 2017

1. The goal of advertising is to manipulate identity, this can cause anxiety as citizens are more than consumers.

2. Companies should not consider Human Rights' impact outside their organisational boundaries when making their business decisions.

3. It is capitalism that structures the relationship between business and society.

This essay builds on the critical thinking that you have been undertaking across the moduleand you are expected to demonstrate a considered perspective on an aspect of Businessand Society (individual/ organisational or societal).

Your aim is to discuss the statement, exploring the arguments made for and against theissue listed. Your essay is a ‘considered' response to the statement which means you areexpected to read widely.

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Business Management: The goal of advertising is to manipulate identity
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