True/false
1. The goal of a media plan should be to maximize reach
2. The most creative marketing communication may not be the most strategic marketing communication
3. The tools of radio copywriting include voice, music, and sound effects.
4. Standardizing the copy content by translating the appeal to the language of the foreign market is fraught with possible communication blunders.
5. Subheads are short, catchy, and particularly memorable phrases used at the end of an ad to complete or wrap up the creative idea.
6. Radio advertising relies on conversational style and vernacular language
7. Type in print ads has an aesthetic as well as a functional role.
8. The person most responsible for creating visual impact is the creative director.