1. PORTER's Five Forces model and the McKINSEY 7-S model are pictorial summary devices for thinking about environmental analysis. Choose one or the other, and fully explain how it can work to enhance the marketing effort. Do make sure you recognise and comment upon both marketing's controllable and uncontrollable environments.
2. Do you think the fundamental principles of getting employees highly involved with their work provides an adequate context for designing high-performance work systems? Please explain.