The ftc and product advertising


Assignment:

"The FTC and Product Advertising"

The power of advertising is in its persuasive influence, and this influence can take several different forms. Using your textbook or Internet, identify two (2) examples of persuasive advertising that might (or did) go too far with their message. Next, argue why you believe these messages crossed the line between effective persuasion and unfair and deceptive trade practices: Advertising as a Contract Basis for Product Liability of your textbook. Provide support for your response.

"Business Intellectual Property"

There are many examples of business disputes involving intellectual property. Using the Internet locate a real example of an active dispute involving a patent, copyright, trademark or trade secret and summarize the main points of your findings. Then, predict what you believe will be the outcome of the dispute for the example you provided. Justify your response.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format.

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Business Law and Ethics: The ftc and product advertising
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