The french market for electric bicycles


Assignment:

1. You are the market analyst for a US electric bike manufacturing company

2. The CEO of your company has asked you to investigate entering the French market for electric bicycles

3. The CEO specifically wants to know:

  1. What is the approximate market for electric bicycles in France
  2. What are 5 hurdles we would have to overcome
  3. What are 3 possible strategies we could pursue entering the French market
  4. Which one of the three would you recommend and why
  5. Please cite a minimum of three credible sources for your research and your decision 800 words.

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Business Management: The french market for electric bicycles
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