The form vs function debate applies in many arenas in


The "form vs. function” debate applies in many arenas in business, including marketing. Some marketers believe product performance is the most important. Other marketers believe that the look, feel and other design elements of products or the form are what really make the difference. Take a position: Product performance (function) is the key to brand success versus product design/aesthetics (form) are the key to brand success.

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Operation Management: The form vs function debate applies in many arenas in
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