Do you view a chocolate bar as delicious or as fattening? Your attitude may depend on your gender. In a study of American college students, Rozin, Bauer, and Catanese (2003) examined the importance of food as a source of pleasure versus concerns about food associated with weight gain and health. The following results are similar to those obtained in the study. The scores are a measure of concern about the negative aspects of eating. Males Females N=9 n=15 M =33 M=42 SS =740 SS=1240