Given the Case of
Nike, Inc. -2010
Randy Harris
California State University, Stanislaus
The following elements could included in project:
1. Introduction
2. Company history and background
3. Parent company history and background (if any)
4. Product-market characteristics
5. Industry structure: Try to use Porter's Five Forces Model.
6. Competitive Environment: identify major competitors and provide limited information on their performances, strengths, weaknesses, etc.
7. Company performance review, at least for last five years, (these could be available from company annual reports, or company web sites), marketing operations, production, human resources and corporate culture and leadership, etc.
8. Management/Organizational structure of the company.'
9. CEO/Managing director, other directors' background, education, age and leadership (their brief background could be given in an appendix).
10. Current problems and difficulties (key/strategic issues to be resolved.)
11. SWOT and PEST
12. Porter's 5 Forces
13. E-Commerce
14. Vertical Integration and Outsourcing
15. Ethics and Leadership
16. Balanced Scorecard Strategy
17. Blue Ocean Strategy
18. Appendices
19. References
Preparation of Analysis of Published Articles
Each student will select a published strategic management article (study) from the given set at the end of this syllabus.
You are required to read the selected article (study) in order to analyze it and present your analysis in class.
Analysis of a published article (study) should identify Majority of the following items:
a. The article (study) title
b. Previous related literature
c. The reason(s) justifying the study endeavor
d. The area of Strategic Management that the article (study) is related to
e. The study methodology (model, analytical tools, sample, setting hypotheses, data collection, ..etc.)
f. Statistical Results
g. Results Discussion
h. Important findings
i. Study contributions
j. Study limitations
k. Recommended future directions.